Behind the chair

Meet Jen.

Hi, I’m Jennifer — a licensed esthetician in Richmond, Virginia specializing in customized lash and brow services. I created Soft Esthetics because beauty should feel personal: a calm, welcoming space where your appointment is entirely one-on-one and never rushed.

Every service is tailored to you. Whether you’re after something soft and natural or a little more glamorous, each set is designed to complement your unique features while keeping the health of your natural lashes at the heart of it all. My goal is simple — thoughtful work, a comfortable experience, and results that help you look and feel your best!

Soft beauty should still feel like you.